Author : Charchit Joshi, NMIMS, MBA Capital Markets
In the past few years the relationship between the corporate managers and investors has gone for a beating. Investors lost money in the turbulent markets. Their disinterest in the scribes brought down the stock prices. And this added to the woes of decision makers and top management of the public companies. Many corporate houses started believing that managers should not take care of the capital market. Managers should do their business, do well and investors will follow the success story. They have forgotten that it is a mutually beneficial relationship which if respected in an honest and transparent way can prove to be a win-win situation for both the involved parties.
Giving true and relevant information to the investors is generally a good business. But doing it in a detailed and unambiguous way is rather more important. Providing investors with something more than just quarterly and annual results can help in maintaining this mutually beneficial relationship between the two.
As per the economic theory of information asymmetry – When one party in a transaction knows more than the other, someone suffers – and it is not whom you might think of. If the seller has more information than the buyer, the sellers are the primary losers, as a suspicious buyer can bring down prices or can quit the market altogether (George Akerlof won Nobel Prize for this). No one would buy a car without inspecting it. Same theory applies to share market as well. By providing the necessary information about the company’s plans and estimates in future a manager can avoid falling share prices, weakening demand, high volatility, higher cost of capital, etc. Such practice if followed by a company eliminates suspicion in investor’s mind. It further helps a company to hold an investor with the company’s stocks for longer period of time and to attract new investors to invest in the company.
To make this practice of information sharing, working, companies should know their investors well. They should dig deep to know what investors want from them. According to a misconception, very prevalent amongst the corporate managers today, those who buy and sell stocks are jumpy and myopic in nature. But it is the other way around. Market is usually dominated by the investors who are more concerned about long term investments rather than short term or intraday investments. Though short term news, fluctuates the market. But the impact of long term forecast revisions and financial reports of the companies have much stronger impact on companies’ share prices. Actually investors suffer from what organizational researchers call, limited attention. It is the inability or rather restricted ability of human brain to process and analyze vast information. Hence investors react to the news that captures the headlines of the News Papers. This causes knee jerk reactions, even from the long term investors, who would have never paid much heed to such news ahead of the forecasted financials of the company.
Hence companies should not only provide its investors with the information about the present financials, but also a detailed report of the future projects, estimated financials , possible threats , opportunities, etc. They should highlight the key points of such detailed information. This will not only help investors to be well informed about the main features of the company’s current and future operations but also help company in safeguarding against the knee jerk reactions to the short term news.
As I said earlier the company investor relationship is a two way bond where interacting with the investor does not always mean giving information. The movements in share prices speak a lot. Capital Market’s response after the announcement of financial results reveals the investors’ expectations and faith on the current management. Knee jerk reactions and sudden short sales often signal some serious trouble with operations of the company that needs to be fixed.